Logo Design

My approach to logo design starts and ends with brand. I take the brand’s core DNA (its personality and values) and build stories around that foundation in the form of logo and brand expression. Logo design and supporting visual identity systems reinforce those key elements and form a compelling and relatable narrative, building trust and a sense of connection with users.

Scale + Balance

  • Goal
    Explore visual concepts centered around brand expression, storytelling, and color theory

    Output
    Logo design, iconography, visual artifacts, typography

    Tools Used
    Illustrator, Photoshop, Keynote

Focus

Logo Design
Brand Identity
Color Theory
Art Direction